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Brand Identity - Guidelines, Principles and Graphic Elements
The brand Identity principles and guidelines provide you with a clear system to work within, and contain all the basic information you need for the creation of marketing materials. They are the tools to build a consistent impression of the Electrolux brand. By following these guidelines we will all contribute to the building of a stronger, more interesting and well-known brand. It is essential to maintain a high level of integrity and adherence to these guidelines in the use of the Electrolux brand.
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Brand Positioning
For all the people we serve, we want the positioning of UNMC—verbalized in the word vitality—to drive all expressions of the UNMC brand. When we present ourselves to people here in Nebraska, across the region, and around the world, we want to work collectively to have everyone know that the University of Nebraska Medical Center is a place that is:
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synonymous with vigorous good health and strength;
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alive with possibility and discovery;
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thriving and moving forward; and essential to the well-being of Nebraska.
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In 2020 UEFA will celebrate the 60th anniversary of its UEFA European Football Championship™.
To celebrate this milestone, the tournament will be played across all corners of Europe, from north to south and from east to west. The UEFA EURO 2020™ tournament will be closer to fans than ever before, inviting everyone to take part in the celebration.
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The purpose of this guide is to provide guidance and assistance when commissioning or producing visual communications materials for the Board, across all media, including all forms of print and screen-based delivery.
This document covers a wide range of applications, including stationery, literature, PowerPoint presentations, press advertising and email communications. We also offer guidance on the correct use of the board logo, and advice on the corporate colour scheme.
Also covered are design guidance on display materials, branding on promotional items and the commissioning and art direction of photography.
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