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Welcome to the revised corporate identity guidelines for Durban University of Technology. This identity has been developed by staff and students of Workspace - Work Integrated Learning Design Studio in response to a strategic repositioning plan developed in 2011 and approved by Council in March 2012.
This identity is intended to provide a new platform on which we as TEAM DUT can collectively reposition how we present ourselves to our respective target markets.
This logo and visual identity has been designed to work in tandem with a modular design system, based on the square, with the idea of presenting a unified and single-minded visual voice across a wide range of uses and formats whilst retaining impact.
It is safe to add that no identity is ever complete and that we understand that brand building is an ongoing exercise, in which an identity is constantly being refined.
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2012 will mark an important milestone in the University of Limerick’s history as we celebrate the 40th anniversary of the admission of our first cohort of students in 1972. The dominant element of UL's achievements in that time has been innovation – innovative programmes, innovative research, innovative staff, students and graduates who have made a significant difference in their lives and careers around Ireland and across the world. The occasion will be marked by a series of events and initiatives during the Academic Year 2012-13, celebrating ‘UL40’.
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ESAB's visual identity is based on a few strong cornerstones: the logotype, our corporate colours, standard typefaces and company signage. When applied to product packaging, buildings or business cards, in exhibitions, brochures or ads, it is recognised and respected worldwide.
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Life is unique as a church because we provide Christ-life discipleship in a relational setting to people from Gen X and Y who desire to live their faith—not just talk about it. Visually and in all creative efforts we want to establish a clean and uncluttered environment. The Life brand should represent freedom, clarity and organization with organic elements of expression such as an occasional brush stroke or hand-drawn line. Public-facing materials should never be dark, heavy or overly busy. All materials should be clear, concise and consistent with clean typesetting and plenty of room to breathe.
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