It is an internal tool designed primarily to communicate the brand consistently Fox, from any area of ​​the company . To ensure that everyone understands the essence of the channel.
How is your graphics , words , images .
Knowing what is proper and what not , what programming channel can expect or what kind of value added allows the brand.
This manual tells how to talk to our viewers , advertisers and pay TV operators , about our position , personality , philosophy, brand , theme .
So we all speak the same language : the language Fox
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Erstelldatum
Samstag, 09. Juni 2012 22:55
Änderungsdatum
Donnerstag, 30. Dezember 1999 19:00
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Dateigröße
3.52 Mb
Erstellt von
BrandEBook.com
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7
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