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Connect Icut Brand Standards

A carefully managed and well-implemented brand identity program is essential to presenting a unique, strong and unified image to the world.
The guidelines outlined on the following pages are intended to ensure that the elements of Connecticut’s branding program are used correctly and consistently.
Along with examples of correct usage of the logo, typography, color palette and other elements, specific directions are included to guide the design and production of Connecticut’s tourism communications materials.
Accurate implementation of these brand identity elements will build equity in our brand and strengthen and unify our messages in marketing Connecticut tourism.
We encourage the tourism industry to implement these brand standards throughout all of their promotional materials.

Spirit Corporate Identity Guidelines Manual

Our Aim: ‘to build better quality affordable homes more cost effectively and efficiently’

Spirit of Partnership:

As one of the leading partnerships of its kind in the UK, we aim to make a real difference to our customers' lives. The partnership has changed the way we procure and develop housing in the North East, Cumbria, North Yorkshire and Lancashire by forging long-term relationships with suppliers and other organisations in order to secure better savings and increase efficiency.

The partnerships consortium consists of a group of northern housing associations working together for the benefit of the region and its people, they are: Three Rivers Housing Group, Tees Valley Housing Group, Two Castles Housing Association, Coast & Country Housing, Erimus Housing and Housing Hartlepool.

Linos Corporate Design Manual

The present design manual defines the corporate design of LINOS and determines the various areas of application. We have focused on the main aspects. The guidelines have been designed for simple application and an easy understanding, whatever the means of communication concerned.

Chivas Regal 18 Brand Identity Guidelines Manual

This document is your essential guide for all applications of the Chivas Regal 18 Year Old brand identity.
Before you start . . .
Are you working with the latest instructions?
Check on ScotchNet that the edition date (marked at the top of each page) is the same as the one you have here. If not, download a fresh copy.

IMO Brand Guidelines

I'll Get It!

Mobile communications has become the means to the ends to the way we all stay in touch; with the lives we lead and the people we touch.
As technologies mature, choices proliferate and our interests expand; which can make decisions about what works best for you quite challenging.
IMO was conceived to reimagine what personal communications shopping could be. Should be. Is now.

National Institute for Clinical Excellence Brand Identity Guidelines

The National Institute for Clinical Excellence (NICE) has taken on the functions of the Health Development Agency. The new organisation, the National Institute for Health and Clinical Excellence, will keep the acronym NICE to ensure continuity and to maintain the instant recognition and credibility of the brand.

Messe Stuttgart Designvorgaben

Europe's state-of-the-art trade fair congress centre

Approximately 18,500 exhibitors, of which 21% come from outside Germany, 1.17 million visitors and 55 events each years: This represents the current success of Messe Stuttgart at the location of Stuttgart alone, where the company opens its doors under the motto "Key to markets" to Europe's state-of-the-art trade fair centre and congress center. The building complex, which has received numerous awards for its architecture, is located just three minutes by foot from Stuttgart Airport and thus offers optimal conditions for arrival and departure. With a hall turnover factor of 13 in 2011, the Stuttgart trade fair centre was once again one of the most occupied facilities of its kind in Germany.

Sony VAIO Brand Guidelines

The purpose of this style guide is not to restrict creativity, but to provide helpful guidelines to enable Sony staff, partners and suppliers to express the VAIO brand effectively across a wide range of applications and media. Some of these guidelines may be modified over time, and updated specifications will be published accordingly.

real standards guide external

Purpose of This Document

The Real brand consists not only of brand marks or logos but also the basic architecture of product and services names applied to various assets we own as a company. The purpose of this document is to provide a set of guidelines to help facilitate and inspire communications that build and maintain the Real brand we are striving to embrace.

A brand is only as strong as the consistency of the communication materials used to express it. Messages that deviate from the brand will be confusing to the audience and weaken the equity of the brand.

All design elements, including our marks, color, typography and messaging play an important role in supporting and reinforcing a consistent identity and visual style for Real. These brand standards have been developed to explain elements of Real's identity and provide guidelines for implementation and management. They help us:

Westdeutscher Rundfunk Corporate Design Manual Grundlagen

Das wdr Design Manual ist kein Gestaltungshandbuch, das starr und schematisch die Platzierung von Schrift, Bild und Markenzeichen festlegt, sondern ein Hilfsmittel, das anhand konkreter Beispiele darstellt, wie durch überlegten Umgang mit den Gestaltungselementen des wdr Designs ein lebendiges, unverwechselbares und selbstbewusstes Unternehmensbild kommuniziert wird.