In 2012 the eyes of the world will be on Great Britain and the British have a lot to be proud of. The Great Exhibition 2012 will celebrate this – an event that will bring to life a unique national festival for Britain celebrating our history, culture and achievements.
The Great Exhibition 2012 our brand and visual identity
At the heart of The Great Exhibition 2012 we find the people of Britain and their great diversity and energy. The Exhibition is about, of and for the people of the United Kingdom of Great Britain and Northern Ireland. So not mere flag-waving here, but diverse individuals, each part of a bigger picture – of 21st Century Britain.
Why celebrate?
It is often said that the British have a poor sense of identity. What is it to be British? Perhaps we lack confidence and pride about our heritage and culture.
Why is a nation so rich in history, so culturally diverse and so beautiful to look at, left searching for just who they are?
Perhaps preferring modesty to confidence, we undersell ourselves. Perhaps we are so immersed in what’s perceived as bad, we overlook the wealth of talent, natural beauty and community spirit under our own noses?
It’s People that make Britain great.
The Great Exhibition 2012 is always communicating that we’re here for one thing and one thing only – to instil pride and confidence as a force for progress. That’s the Great Exhibition story.