BrandEBook.com
Zulekha Health Care Group Corporate Brand Book
What do we mean when we say"Brand"?
Brand (n) 1. a type of product manufactured by a company under a particular name.
2. an identifying mark or characteristic common to the products of a particular company.
(According to the Oxford dictionary)
Brand: a brand is a name, term, sign, symbol, or design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
(According to "American Marketing Association")
FOX brand book styleguide
World Hotels Inviting Choices Brand Identity Manual
Chivas Regal 18 Brand Identity Guidelines Manual
This document is your essential guide for all applications of the Chivas Regal 18 Year Old brand identity.
Before you start . . .
Are you working with the latest instructions?
Check on ScotchNet that the edition date (marked at the top of each page) is the same as the one you have here. If not, download a fresh copy.
IMO Brand Guidelines
I'll Get It!
Mobile communications has become the means to the ends to the way we all stay in touch; with the lives we lead and the people we touch.
As technologies mature, choices proliferate and our interests expand; which can make decisions about what works best for you quite challenging.
IMO was conceived to reimagine what personal communications shopping could be. Should be. Is now.
CAF brand book
The CAF (Charities Aid Foundation) brand book is your key to the presentation of the CAF brand. It is designed to help everybody working within or with CAF to understand our brand, who we are, what we stand for and in part icular to guide those concerned in communicating our messages to the world at large.
What do we mean by the CAF brand?
It's the way in which we at CAF and our associated s e rvice lines are presented in a physical form to express our identity, purpose, values and personality:
National Institute for Clinical Excellence Brand Identity Guidelines