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Our brand is really about two things: our personality and appearance. Most of the information in our brand guidelines is designed to help you make sure we present ourselves to the world in a consistent way – whether you are producing a brochure or a new business card, an exhibition stand or a hard hat. But it’s also useful to know something about the less tangible elements of our brand – the things that effectively constitute our brand personality.
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Our visual identity is more than just the ACM logo. It’s a system of distinctive visual elements with which to create compelling ACM-branded communications.
A strong brand identity system will help ACM become more tangible and relevant to our key audiences by:
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This manual is an Adobe Acrobat 8.0 PDF file for viewing on Macintosh or Windows platforms. We recommend downloading the file and viewing it on your desktop. All entries on the contents page are linked to their respective pages. The complete file or its individual pages can also be printed on 8.5” x 11” paper, preferably using a color printer.
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The packaging style guide is part of the Roche corporate identity guidelines. This styleguide describes the design of outer drug packaging, labels and blister packaging.
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