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First impressions — even subconscious ones — are often indelible. They powerfully shape the decisions of the very individuals and institutions
Our various communication materials— invitations, brochures, publications, posters, gift items — are sent out daily into the world, where they are seen and read by thousands. Some of these recipients will be friends of the university, and know it well. Others will be forming that all-important first impression.
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Brand is often misinterpreted as the visual elements that compose a company’s visual identity such as a logo, photos, fonts, etc. The consistent use of these
elements is essential to building a strong brand identity, but it’s only a part of the equation.
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The new UNDP brand embodies all the progress we have made over the last few years. By redefining ourselves and by communicating with new messages and a new logo, we are helping people to understand our unique role in the world of development.We are also giving ourselves a powerful tool to facilitate further progress.
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When one hears the word “brand” it is often thought of as a marketing tool to help sell a commercial product from a faceless corporation. On a college campus, the notion of branding the college is easy to dismiss because it seems to conflict with the mission focused on learning, creativity and academic freedom. However, branding is an important part of any organization that is representing itself to a variety of audiences – whether it’s a Fortune 500 company or a world-class university.
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