Our efforts are aimed at people everywhere who understand loneliness and are looking for love and companionship. We exemplify what all animal lovers already know - that pets are as important as people and add immeasurably to the happiness in one’s life. The HSGM mission is “To place every dog and cat in The Humane Society’s care into a loving home.”

In order to build a strong brand it is important to be consistent with the way you communicate in all your business areas.
The aim of this manual is to establish a set of rules and recommendations that seek to ensure correct implementation of the main elements of the brands of the PT Group.
It is essential that everyone involved cooperates in complying with and applying these rules in order to ensure a coherent and uniform visual identity.

WorldFish is proud of its reputation as a leading research center that reduces poverty and hunger around the world. For us to continue to do this e!ectively, we must communicate with our partners, investors and bene"ciaries with a single uni"ed voice. By following the guidelines in this manual we can deliver more compelling and more consistent messages.

Why Standardize?
Our Strategic Plan 2015 calls for us to become a global university, educating students for the opportunities and challenges of the 21st century. How can a small school achieve such a big goal? By working together, integrated in everything we do, toward our common vision. One important way we work together is by representing St. Edward’s University with a unified and consistent visual identity.

We have the opportunity to build a memorable university.
Our position has been defined. Our tools and resources are ready to use. Now it is up to us to bring it all to life and stay true to the people, programs and services it represents.
As we strive to capture the essence of our university in our everyday work, it is important to stay true to our brand.

Wichtige Hinweise zur ersten Version des Corporate Design Manuals

Die vorliegende Fassung ist die erste herausgegebene Version des neuen Corporate Design Manuals der Stadt Neumünster.

Sofern im Laufe der weiteren Entwicklung Änderungen an vorausgegangenen Definitionen erfolgen, wird der Anwender im Anhang dieses Manuals im Abschnitt Versionsgeschichte auf den betroffenen Abschnitt hingewiesen und über die Art der Änderung informiert.

Acht Jahre sind vergangen seit der letzten überarbeitung unseres optischen Erscheinungsbilds, des Corporate Designs (CD). Selbst eine altehrwürdige Institution wie die unsere muss mit der Zeit gehen. Unser Umfeld entwickelt sich dynamisch und so war es angezeigt, das CD zu überarbeiten. Ziel war vor allem die Erhahung der Anwendungsfreundlichkeit, was bei einer so heterogenen Organisation kein triviales Unterfangen ist. Je einfacher sich das CD anwenden lasst, desto starker die Prasenz, desto haher die Wirkung.

Standing out
How we connect with our audience has a lot to do with how we present ourselves as a brand. But branding is more than just a name and a logo. It’s a representation of who we are and why we’re different. When we communicate about our university, the right words, images and design can reveal who we are – which is just as important as what we do.

As one of the longest-running youth volunteer initiatives in America, Trick-or-Treat for UNICEF has a deep-rooted history of child empowerment. On Halloween night in 1950, the original “kids helping kids” program launched, as girls and boys across the nation collected coins to aid children still affected by World War II. This humble effort was the beginning of a yearly tradition dedicated to ending the unnecessary suffering of the world’s most vulnerable children.
Today, the mission still resonates, with the Trick-or-Treat for UNICEF brand as fresh and relevant as ever. The brand remains engaging for children with the addition of our new character choices, while still evoking a sense of nostalgia in parents and teachers (our secondary audience).

The purpose of these brand guidelines is to explain the use of the TEDCO brand and to reinforce consistent application of visual elements in all communications. This includes publications, presentations, and all other marketing materials.
If you have any problems or are in any doubt on any element of the TEDCO brand please contact Alexandra Wiley, Marketing Manager.