The purpose of this guide is to provide guidance and assistance when commissioning or producing visual communications materials for the Board, across all media, including all forms of print and screen-based delivery.
This document covers a wide range of applications, including stationery, literature, PowerPoint presentations, press advertising and email communications. We also offer guidance on the correct use of the board logo, and advice on the corporate colour scheme.
Also covered are design guidance on display materials, branding on promotional items and the commissioning and art direction of photography.

Every day Medway Council communicates with residents, businesses and other organisations. Having a strong and consistent identity for the council raises awareness of our services and can help raise satisfaction among residents.

A carefully managed and well-implemented brand identity program is essential to presenting a unique, strong and unified image to the world.
The guidelines outlined on the following pages are intended to ensure that the elements of Connecticut’s branding program are used correctly and consistently.
Along with examples of correct usage of the logo, typography, color palette and other elements, specific directions are included to guide the design and production of Connecticut’s tourism communications materials.
Accurate implementation of these brand identity elements will build equity in our brand and strengthen and unify our messages in marketing Connecticut tourism.
We encourage the tourism industry to implement these brand standards throughout all of their promotional materials.

This document is your essential guide for all applications of the Chivas Regal 18 Year Old brand identity.
Before you start . . .
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Mobile communications has become the means to the ends to the way we all stay in touch; with the lives we lead and the people we touch.
As technologies mature, choices proliferate and our interests expand; which can make decisions about what works best for you quite challenging.
IMO was conceived to reimagine what personal communications shopping could be. Should be. Is now.