The purpose of this book is to make it easier for you to speak about NEEA, write about NEEA, and to design compelling communications that express NEEA’s unique value.
To be successful, NEEA must have open and clear communication with its stakeholders — whether that be contractors, subcontractors, utility owners, government or public interest groups. We’d like everyone to understand NEEA’s mission, as well as our organization’s unique value and benefits. No matter who you are, whether you’re a NEEA staff, a Board member, or a “contractor,” you are, simply put, NEEA’s champions.
Neea Brand and Identity Guidelines
Our brand is not our logo, it’s our reputation — built from how we behave and how we communicate. Our reputation, embodied in NEEA’s brand, can only be meaningful if we all project a simple, consistent message in all of our communications. Every interaction we have with our stakeholders is an opportunity to build our brand in the region.
These brand guidelines will provide you with the resources you need to accurately and consistently represent the NEEA brand in your own communications. These guidelines are not written in stone.
They are intended to be a living document that will evolve over time to meet the changing needs of the organization.
Who is NEEA?
NEEA is a non-profit organization that mobilizes the Northwest to maximize energy efficiency.
What does NEEA do?
We use the market power of the region to accelerate innovation and adoption of energy-efficient products, services and practices.
Why does that matter?
By dramatically increasing both the longterm potential for energy efficiency and real time results, NEEA is helping the Northwest achieve a more sustainable future.