This manual is based on the editing policy of the Visual Identity Manual published in 1996. The 1996 Visual Identity Manual is a simplified and condensed version of the original Corporate Identity Manual published in 1980 and revised in 1990. Only the rules on outward aspects were included.
Olympus Global Branding Style Guide
As with the CI Manual, the purpose of this edition of the VI Manual is to clarify the concepts and principles of corporate communication and define the visual identity of the Olympus group. The goals of establishing a visual identity are as follows:
- Reinforcing the high reliability of the Olympus brand as well as conveying the group’s social commitments and responsibilities
- Differentiating Olympus from other companies and their products Enhancing solidarity among Olympus group companies and employees
- Promoting trust among dealers to encourage more aggressive sales promotion
- Standardizing the reproduction of logotypes and other visual representations to improve efficiency and reduce costs
Objective
Change is an inevitable part of today’s business environment. The past decade has seen tremendous changes in the way people live and do business around the world. Our goal is to harness the potential inherent in change to create exceptional new opportunities for the Olympus group. To take advantage of today’s fast-changing business climate, Olympus has reevaluated its position in the marketplace, placing new emphasis on the company’s core competence — creating value-added technology that integrates optical and digital technology, or, to put it more simply, Opto-Digital Technology.
In order to express this concept visually and define Olympus as a modern, forward-looking organization, a new design was created that is incorporated in the visual identity as a subordinate element of the corporate identity. The Communication Symbol is a combination of the conventional Olympus Logo with this subordinate element. In April 2003, the tagline — “Your Vision, Our Future” — was introduced as the Corporate Slogan. This slogan expresses Olympus’s brand essence and has been positioned as a means of representing Olympus’s visual identity in the same way as the Communication Symbol.
This manual has been created in order to provide you with a thorough understanding of the steps we are taking to adapt to the new era of business and how to utilize the Communication Symbol in your own marketing activities. We are confident that this manual contains the tools and information needed to create a positive corporate image and build a strong global brand.
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作成日
2012年06月10日(日)20:56
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1999年12月30日(木)19:00
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BrandEBook.com
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