We are a family of specialists, who together can offer a unique but very valuable proposition to our global customers. Our shared values and ambition are symbolised in our group of logos, all based around the design of an ancient ‘seal’; which expresses our commitment to develop our businesses within specific values, following a very specific business model.
Our family of brands has been developed to unite us in our drive to achieve our objectives while encouraging us to develop our natural inclinations to be:
• Specialists: Our ability to innovate comes from our real understanding of the reservoir and the sectors in which we work.
• Club members: We welcome like-minded groups to join us; we embrace our differences, our multi-cultural nature and support the continued autonomy of the individual members. It is our club ethos that enables us to be flexible, respond quickly and adapt to the ever-changing environment.
• Independent: We are responsible for our success and our independence allows us to go further to meet the needs of our customers.
• Global: Our club provides each member with a platform for global growth, increased understanding of different markets and the ability to collaborate on designing solutions for our customers, wherever they are.
Reservoir Group Brand Guidelines
It is through these values that we ‘Challenge Convention’, whether it is in the structure of our Group, or the development of technological advances. We encourage all employees to question the status quo and to find innovative approaches to everyday challenges.
Our brands (both for the Group and all of our subsidiary companies) are designed so that, in no matter what location or language we are working, we can convey our messages in a consistent way. A strong brand contributes in tangible ways to our overall objectives; customers remember our brand and recommend it to others, competitors find it harder to enter and succeed in our niche markets, new talents are motivated to join us. Our brands are a shortcut to our promise to all of our stakeholders, so it is important that we all communicate it clearly, through pictures, words and actions.
These guidelines have been designed to help everyone communicate our new brands consistently. While many of the elements in this guide will be most relevant for suppliers (such as design agencies), we would encourage everyone to read it and to understand how our brands are constructed.