Standards exist to be improved upon, and the high standards we set in our work today present us with our challenges for tomorrow. We are determined to offer our customers the very best possible products, processes, applications and services. This dedication to excellence makes the company successful, and embraces our core brand values.
DESSO Branding Book
CREATIVITY
We are committed to extending the boundaries of what is achievable. We are constantly striving to create new and improved products and services which provide even better answers to our customers’ needs.
AMBITION
Desso is a company of enormous drive and ambition. Our strategy is not only to build and strengthen our current markets but to develop and widen our product portfolio. We aim to target activities that will increase our profitability and earnings stability.
FLEXIBILITY
Desso possesses the ability to change – to respond quickly and effectively to the ever-changing business environment. We remain alert to what our markets and customers require, and can use our knowledge and resources to take any required action swiftly and efficiently.
CRADLE TO CRADLE
It has always been important to DESSO to make beautiful, beneficial products. Now a new dimension of quality is added to this aim: C2C quality. Under this vision, quality no longer entails merely the tangible properties of the product, but also its effects on humans and the environment in the widest sense possible. It also entails the identity of the company that produced the product. Following are the details of DESSO’s C2C vision.