Our brand is really about two things: our personality and appearance. Most of the information in our brand guidelines is designed to help you make sure we present ourselves to the world in a consistent way – whether you are producing a brochure or a new business card, an exhibition stand or a hard hat. But it’s also useful to know something about the less tangible elements of our brand – the things that effectively constitute our brand personality.
Subsea 7 Brand Guidelines Manual
The following information provides a straightforward overview of the Subsea 7 brand. It covers what you might call the brand basics or foundations. It also includes a section about our voice and language, with specific guidelines to help anyone who needs to use the printed word to communicate about our company.
It’s important to understand what Subsea 7 is and does. What Subsea 7 aspires to be and what Subsea 7 believes in. The following statements summarise this critical information. If you have to talk about any of these three brand fundamentals, you should use these agreed wordings. There are really only two golden rules when it comes to the Subsea 7 brand: first, it must be Subsea 7 brand guidelines | Introduction | 1.00 used consistently; second, it must be used frequently. In simple terms, the more often we use it, the more readily people will recognise it, accept it and understand it.
– Use the Subsea 7 brand consistently and in-line with our guidelines (inconsistency leads to confusion and weakens the brand)
– Use the Subsea 7 brand as often as you can
The brand manual will be a living document with information and sections being added and updated as specifications change and new issues are addressed.