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This document sets out procedures and guidelines for all publicity surrounding Doncaster College and its partners.
Using our corporate identity, as advised in this guideline document will ensure that Doncaster College is promoted consistently and professionally at all times.
To ensure that all internal and external marketing materials are conforming to the guidelines they will need to be signed off by the Head of Marketing before proceeding.
If the guidelines set out in this document are not followed the publicity material will be immediately withdrawn by the Senior Management.
In addition, more guidelines on Marketing materials can be found in the Frequently Asked Questions in this document.
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This Graphic Standard Manual was established in order to guide the use and protect the brand identity of the Canada Games Council, the Canada Games and the Canada Games Movement. This following pages will provide templates, policies and procedures that ensure the use of the Canada Games logo, pictograms and wordmark(s) is consistent and maintain the highest possible standard for reproduction.
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Our brand is more than our name or logo. It’s the way we look, act, and speak. Our brand is the essence of this institution. It explains what we’re all about. When we live up to our brand, everyone we reach out to—potential and current students, faculty and staff, alumni and friends, parents, and our community—has a clear picture of who we are and what we stand for. Better yet, they feel as if they can connect with us.
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This book is an overview of the visual and emotional language of the SCION brand. It should be used as a guide for creating all expressions of SCION .
BRAND POSITIONING
Scion is a brand created for youth to personalize.
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