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dimanche, 18 mars 2012 20:00

Matador Brand Manual 2011

MATADOR - THE FIRST TYRE MANUFACTURER IN CZECHOSLOVAKIA
Company Matador - Gummi und Balata Werke was registered in commercial register on September 7, 1905. In March 1906 Matador began producing rubber hoses and belts in its new facilities in Petržalka, district of Bratislava.
The testing production of tyres was launched in 1925 and for 6 coming years the company remained the only producer of tyres in Czechoslovakia.
The company was nationalised in 1945 and the next year it was established as the national enterprise.

Kiwanis International is an organization that impacts children and communities worldwide. The enormous scope of this calling, coupled with the thousands of Kiwanis clubs working on behalf of children worldwide, make presenting a standard, unified Kiwanis image and message a challenge.

mercredi, 14 mars 2012 20:00

HSBC Brand Basic Elements North America

HSBC’s brand identity, the unique associations that represent what the brand means to customers, employees, investors, and other constituencies, is derived from our values, culture, drives and vision:

Our cultural values – HSBC is an ethically-grounded, conservative, trustworthy builder of long-term customer relationships across the world.
Our basic drives – HSBC is a highly productive, cost-conscious, team-orientated, creative organization focused clearly on serving its customers.
Our vision – HSBC’s vision is to be the world’s leading financial services company.

mardi, 13 mars 2012 20:00

dotFIT Brand Identity Guidelines

It should be understood that a brand is only as strong as it appears to the outside world. Within this document, you’ll find guidelines regarding how to apply the dotFIT logo in a way that ensures consistent use. You’ll also find typographic and color guidelines that should be adhered to whenever possible.

Welcome to the brand guidelines for DIUS; they explain briefly how to use the DIUS logo on printed material, signage and PowerPoint™. These basic guidelines are just the first step and will grow and evolve with the communication needs of our new department.

dimanche, 11 mars 2012 20:00

De Beer Brand Identity Guidelines

This is the De Beer Refinish house style handbook. De Beer Refinish is a strategic brand of Valspar Corporation USA and is part of the Valspar Automotive division.

A house style handbook provides guidelines that can be of great use in developing communications.There will undoubtedly come a time when something needs to be developed in a unique shape or format. You will probably find the basic premises outlined in this handbook very helpful for this, too.

CoreNet Global has a well-recognized corporate brand within its membership and has spent time and resources on strengthening the brand for internal and external audiences. Staff and members of CoreNet Global are responsible for maintaining the power and consistency of the CoreNet Global brand.

mardi, 06 mars 2012 21:29

jiffy lube Brand Standards Guide

The Jiffy Lube® brand has been revitalized to deliver an updated image that conveys a shift from an oil change only proposition of the past to an auto maintenance experience for the future. The development of the new brand identity was influenced by the need for improved legibility and the ability to express these newly defined qualities and characteristics that are unique to Jiffy Lube:

mercredi, 07 mars 2012 19:00

Concur Visual Identity Guide 2011

Understanding a brand
Brands are a promise you make to your customer. It’s a promise based on what they expect to receive when they hear or see your name. Historically, brands were primarily symbols used to identify products and services; today, brands carry more meaning. The Concur brand is the relationship between us, our stakeholders and the public. Like any relationship, it is based on every interaction.

Baylor’s visual identity distills the qualities that make the University unique, and it conveys this “brand” to the world. The promise of academic excellence, Christian commitment, and development and growth of a caring community—these and other attributes of the University come alive in a very real and meaningful way for thousands of people around the world when they see the University seal, the Baylor University wordmark, and other Baylor “marks.”

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