This brand identity system is designed to drive reconsideration of the American Red Cross as a world-class 21st-century brand.

With your help, we will steward and protect an unmistakable visual identity that unites our organization’s many activities.

The Mission Statement for the American Red Cross was recently updated by the Board of Governors and will be shared with the organization in early 2012.

A compelling and thoroughly implemented corporate design ensures a high level of recognition and a unique identity. A strong brand increases the value of the labelled products and boosts the image of the licensees and partners of the myclimate foundation respectively.
These design guidelines are obligatory. They will be used to implement the corporate design in an active and professional manner and to ensure that the Tuftex logo represents a uni-form image.

What is a Brand?

A brand is a promise that should be easily understood through a simple idea you can place in the minds of your various stakeholders.

A Brand Promise should help to focus on the delivery of product and service experiences.

A brand helps you all work together towards the same ambition.

Castrol is proud to be an Offi cial Sponsor of UEFA EURO 2012™.
For Castrol, the association with football is a powerful one, strongly reinforcing the brand’s values and positioning.

Building on the huge successes of UEFA EURO 2008™ and the 2010 FIFA World Cup™, Castrol’s ongoing commitment to football provides a route to a mass football target audience that overlaps strongly with the brands 45 million customer and consumer base.

The contract set between Castrol and UEFA carries clear guidelines on how we can use our association with the UEFA EURO 2012™ event. The following guidelines show how to use the UEFA EURO 2012™ brand in Castrol’s communication materials. The Castrol look and feel remains the same as set out on the Castrol Brand Centre.

Introduction

When Winthrop gained university status in 1992, the occasion was marked by the unveiling of a new logo reflecting the institution’s distinctive qualities. Although the newness of being a university has faded, each time the Winthrop University logo appears, it remains a tangible reminder of the important role the university plays in the educational life of this region.

Frequently, the first contact people have with Winthrop is through a letter, publication or commemorative item bearing the university logo or through the Winthrop website. As symbols of Winthrop, any graphic images must be used appropriately in both printed and electronic publications to ensure that the institution is properly recognized and its reputation enhanced.

Brand Positioning
For all the people we serve, we want the positioning of UNMC—verbalized in the word vitality—to drive all expressions of the UNMC brand. When we present ourselves to people here in Nebraska, across the region, and around the world, we want to work collectively to have everyone know that the University of Nebraska Medical Center is a place that is:

• synonymous with vigorous good health and strength;
• alive with possibility and discovery;
• thriving and moving forward; and essential to the well-being of Nebraska.

Why Standardize?
Our Strategic Plan 2015 calls for us to become a global university, educating students for the opportunities and challenges of the 21st century. How can a small school achieve such a big goal? By working together, integrated in everything we do, toward our common vision. One important way we work together is by representing St. Edward’s University with a unified and consistent visual identity.