Acht Jahre sind vergangen seit der letzten überarbeitung unseres optischen Erscheinungsbilds, des Corporate Designs (CD). Selbst eine altehrwürdige Institution wie die unsere muss mit der Zeit gehen. Unser Umfeld entwickelt sich dynamisch und so war es angezeigt, das CD zu überarbeiten. Ziel war vor allem die Erhahung der Anwendungsfreundlichkeit, was bei einer so heterogenen Organisation kein triviales Unterfangen ist. Je einfacher sich das CD anwenden lasst, desto starker die Prasenz, desto haher die Wirkung.

Standing out
How we connect with our audience has a lot to do with how we present ourselves as a brand. But branding is more than just a name and a logo. It’s a representation of who we are and why we’re different. When we communicate about our university, the right words, images and design can reveal who we are – which is just as important as what we do.

As one of the longest-running youth volunteer initiatives in America, Trick-or-Treat for UNICEF has a deep-rooted history of child empowerment. On Halloween night in 1950, the original “kids helping kids” program launched, as girls and boys across the nation collected coins to aid children still affected by World War II. This humble effort was the beginning of a yearly tradition dedicated to ending the unnecessary suffering of the world’s most vulnerable children.
Today, the mission still resonates, with the Trick-or-Treat for UNICEF brand as fresh and relevant as ever. The brand remains engaging for children with the addition of our new character choices, while still evoking a sense of nostalgia in parents and teachers (our secondary audience).

The purpose of these brand guidelines is to explain the use of the TEDCO brand and to reinforce consistent application of visual elements in all communications. This includes publications, presentations, and all other marketing materials.
If you have any problems or are in any doubt on any element of the TEDCO brand please contact Alexandra Wiley, Marketing Manager.

Cyclops® was developed by a group of industry bodies to help to de-mystify beer. For too long we have used long, flamboyant tasting notes which can mean little to bar staff and makes it very hard for drinkers to understand what it is that they like about certain beers.
The principal of Cyclops® is therefore simple: to give consumers and bar staff clear, concise information about the look, smell and taste of a beer.