BrandEbook.com

BrandEBook.com

BrandEBook.com

The purpose of this manual is to define the identity elements that make up the Great American Conference, explain how to properly use these elements and to provide examples that will assist you in their usage. This manual will also provide you with a thorough understanding of the premise of the Great American Conference, what we hope to communicate, why, and ultimately how to properly convey them to an audience.

The Boy Scouts of America’s brand identity represents the essence of a movement that has been part of American culture for almost 100 years. It represents the commitment of more than 50 million alumni and countless volunteers who embody the numerous experiences we call American life. In short, our brand is an expression of all that we stand for.

In 2012 the eyes of the world will be on Great Britain and the British have a lot to be proud of. The Great Exhibition 2012 will celebrate this – an event that will bring to life a unique national festival for Britain celebrating our history, culture and achievements.

星期二, 17 1月 2012 19:00

Nordic Baltic Designers Events brand manual

The corporative style guide is a reference document that includes useful information and templates to assist you in creating various documents. Correct and consistent use of our logo and adherence to these corporate branding guidelines will help to raise public awareness and appreciation of the work that we do.

 

THE PURPOSE OF BRAND CONSISTENCY
It is important that the EL DORADO brand identity is used consistently, however or wherever it is used. It is equally important that the identity is not allowed to drift or to become corrupted.

The most important element is the EL DORADO logo which is designed in a number of versions in order to ensure flexibility of use in different applications.

星期日, 15 1月 2012 19:00

Siena College Graphic Standards Guide

When one hears the word “brand” it is often thought of as a marketing tool to help sell a commercial product from a faceless corporation. On a college campus, the notion of branding the college is easy to dismiss because it seems to conflict with the mission focused on learning, creativity and academic freedom. However, branding is an important part of any organization that is representing itself to a variety of audiences – whether it’s a Fortune 500 company or a world-class university.

WELCOME to the CATHAY PACIFIC experience.

On September 24, 1946,
Cathay Pacific was founded in Hong Kong. With a deep commitment to our Hong Kong roots, we as one of Asia’s largest airline companies, continue to invest in Hong Kong’s aviation industry, establishing a name for Hong Kong as an international transportation hub.

星期四, 12 1月 2012 18:08

BPAY Brand Identity Guidelines

BPAY is the leading electronic bill presentment and payment service in Australia. Both BPAY and BPAY View? are registered to BPAY Pty Ltd. ABN 69 079 137 518.

Since 1997 the BPAY logo has become a distinctive symbol that is recognized and remembered by bill payers. The health of the BPAY brand is largely a result of billers and financial institutions effectively and consistently communicating the brand across all mediums, both printed and electronic.

A successful brand does not only speak about the product it sells, but also portrays the company, including the people that work for it and the values that guide their decisions and actions.

星期二, 10 1月 2012 09:56

JCI World Congress brand guidelines

The aim is to organize a successful JCI World Congress in Brussels in 2011. To make this a reality, a lot of effective marketing communication efforts will need to take place in two phases. The BID phase supports the candidature position leading up to the election in November 2009. Once the election has taken place and the bid secured, the COC will start to market the Congress for its execution in November 2011.

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