BrandEBook.com
Austrian Airlines: An airline brand springs to life
Austrian Airlines Group is made up of three carriers, Austrian Airlines, Tyrolean Airways, and Lauda Air, serving 123 destinations in 64 countries on five continents. For over 40 years, national leader Austrian Airlines has presented itself as a progressive, future-oriented airline whose major aim was to deliver its clients best quality, security, and service.
AmorePacific: A makeover for a Korean cosmetics company
Pacific Corporation is a well-established institution in Korea that has played a pivotal role in setting standards for, and defining, the local beauty industry. It dominates the Korean market with a wide range of brands targeting different age groups and utilizing various distribution channels.
3M Scotch-Brite: A modern face for a leading cleaning product
The Scotch-Brite brand, well known for inventing the double-face sponge (with sponge face and scrub face), was recognized for its efficiency and durability, but suffered from an austere and technical image. Over the years, the brand lost market share and its leadership role as competitors built images around innovations and strong communications. Scotch-Brite asked Landor to reposition the brand as a leader in its category.
A.G. Ferrari: A legacy informs an identity
Since 1948, Ultra Lucca has been bringing the best quality in authentic Italian specialty foods to the San Francisco Bay Area. From a culinary tradition established in Borgotaro, Italy, the business was founded by Annibale Giovanni Ferrari in 1919 and passed on to family members for generations. Third-generation owner Paul Ferrari continues the Ultra Lucca business by catering to the tastes of lovers of authentic Italian food.
A tutto vapore!:Full steam ahead for a frozen vegetable line
Bonduelle, a European leader in packaged vegetables, has three different categories of products on the Italian market: canned, fresh, and frozen vegetables. While Bonduelle has a strong position in the first two segments, it was suffering strong competition in the frozen vegetables segment from the two leading brands – Findus (Unilever) and Buitoni (Nestlé). Bonduelle decided to relaunch it’s frozen vegetable business on the Italian market by introducing a new line of basic vegetables packed in special plastic bags that reproduce steam cooking when heated in a microwave oven.
LSIS visual identity communications standards
Here you’ll find everything you need to know about our visual identity; why it is what it is and why it’s important. How to use it to best effect to help you make ‘on-brand’ documents and publications more easily. You can navigate using the top menu bar.
Pepsi Has Launched Social TV Platforms for The X Factor
Pepsi gives viewers an opportunity to experience The X Factor in a new way, via social TV platforms. This week the company that runs the ‘Music Icons’ ad during the TV show launches two platforms—Pepsi Pulse and Pepsi Sound Off—where the TV show fans can interact with each other and the show.
Brand Identity for Hextec Inc
Liquid recently designed the brand identity for Hextec Inc., an innovative hand and power tool company with headquarters in Shanghai. The first set of products includes the Hextec Stealth screwdrivers, featuring a patented dynamic quick-release bit changing mechanism and will be available at retail in North America with The Home Depot beginning in Spring of 2012.
To Refresh Pepsi’s Communications
Occasionally brands need a little refreshing. Pepsi recently announced that it is canning BBDO Worldwide, which has produced campaigns for the brand since 1960, in an effort “to refresh Pepsi’s communications,” according to Dave Burwick, the new chief marketing officer for the PepsiCo North America beverages division. PepsiCo also selected the Arnell Group as its design agency for brand identity and packaging.
Coca-Cola’s recent brand revamp
In my last posting I discussed the new Pepsi brand design, and it seems appropriate to follow that dialog with some thoughts about Coca-Cola’s recent brand revamp. As it may have been apparent, I am not a big fan of Pepsi’s latest branding efforts. In my opinion, the new logo is not much of an improvement over the old one, and the packaging seems rather generic and sterile. On the other hand, I am truly impressed with what Coca-Cola just did.