BrandEbook.com

BrandEBook.com

BrandEBook.com

Lunes, 09 Enero 2012 20:39

ACG visual identity standards

The Association for Corporate Growth® (ACG) drives middle-market growth. Through consistent application of ACG’s unique brand signature, typography, colors and imagery detailed in these standards, communications at all levels will reflect ACG’s mission and present a unified, consistent image across the world.

Our brand is the face and personality of Almasa. As important as our services, our brand is the comprehensive effect of our logos, products, trademarks, advertising, brochures and presentations-everything that represents Almasa.

We created this document to introduce our branding elements and provide the tools you need to help Almasa maintain a uniform corporate identity. The guidelines in this document are not meant to inhibit, but to improve the creative process. By will accurately and cohesively represent Almasa.

Jueves, 05 Enero 2012 02:33

Chapel Hill brand identity style guide

The Chapel Hill logo is the cornerstone of its brand identity. Figure 1 demonstrates the primary logo. The logo must always appear in this form and cannot be altered or applied in any way or by means other than specified in these guidelines.

Miércoles, 04 Enero 2012 00:49

Smart Way graphics standards and usage guide

Launched in 2004, SmartWay® is an EPA program that reduces transportation-related emissions by creating incentives to improve supply chain fuel efficiency.

Core Identity Elements  SmartWay Brand Positioning Statement

The U.S. Environmental Protection Agency’s (EPA) SmartWay® brand represents cleaner and more efficient transportation options that reduce greenhouse gases and improve air quality.

Looks change as we mature and they reflect, to some degree, our experience and character. This evolution of appearance is as true for institutions as it is for individuals. As we approach our 50th anniversary year, we recognize the need for an appearance that reflects the stature, scope and uniqueness of The Graduate Center today. As a result, we have engaged in a rebranding exercise executed in collaboration with C&G Partners that has given us a new logo and accompanying visual vocabulary detailed in these Graphic Standards Guidelines.

Lunes, 02 Enero 2012 05:58

Professionals brand identity

Professionals identity new look design rationale

Overall comments

The new marks and logo's makeover moves the Professionals branding to dynamic, forward-moving, exciting, positive and approachable, while retaining the clean crisp finish needed to communicate credibility and professionalism.

As part of the consideration relevant to the brand and how it relates to today’s market, with a focus on a potential large female impact in sales, OZ SOLUTIONS suggested a refinement or enhancement of the existing logo (name, underline and star inclusive) be considered.The suggestion was on the basis of reflecting the image Professionals wishes to have in the marketplace now and in the future and to reflect the elements that customers have indicated via market research that they desire (and demand) in a real estate or property company of choice.

Domingo, 25 Diciembre 2011 09:32

Barbican Brand Guidelines

Our identity is not just a logo. It is a design scheme composed of a number of core elements that come together to create a distinctive look and feel that makes the Barbican brand instantly recognisable.

The IEEE Standards Association (IEEE-SA) is a major contributor to IEEE, the world’s largest technical professional society.

The IEEE-SA’s vision to is to be recognized as a preferred global provider of high-quality, market-relevant technology standards and of services that promote their universal adoption. By nurturing, developing and advancing new technology standards in the marketplace through its consensus-building programs and environment, the IEEE-SA supports the IEEE’s core purpose of fostering technological innovation and excellence for the benefit of humanity.

GEW is an initiative to inspire young people to embrace innovation, imagination and creativity.
Countries across six continents come together to connect young people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators.

We are excited to introduce you to the new event identity for the Royal Air Force Waddington International Air Show. Regularly attracting over 135,000 visitors each year, the event is the largest of all RAF air shows and one of the biggest and most popular outdoor summer events in the UK. The main objective of the Air Show is to raise public awareness and understanding of the RAF and its role today. Proceeds from the Air Show are distributed to the Royal Air Force Benevolent Fund, the Royal Air Forces Association and to local charities supported by Royal Air Force Waddington.

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