CEPD IS CHANGING ITS NAME TO CPD: CONTINUING PROFESSIONAL DEVELOPMENT. THIS IS TO:
BRING OUR NAMING CONVENTION IN LINE WITH MANY OTHER PROMINENT UNIVERSITIES GLOBALLY
SIGNIFY CHANGE AND EXPANSION WITHIN THE PORTFOLIO
BRING GREATER FOCUS TO ‘PROFESSIONAL DEVELOPMENT’
BUILD ON UNIVERSITY OF TORONTO’S REPUTATION AND INTEGRATE OUR COMMUNICATIONS MORE CLOSELY WITH THOSE OF THE FACULTY OF MEDICINE AND THE UNIVERSITY.
University of Toronto Faculty of Medicine CPD Style & Communications Guide
TOGETHER, OUR GOAL IS TO MAKE CPD KNOWN, VALUED AND ADMIRED.
VISUAL IDENTITY, COMMUNICATIONS AND REPUTATION
Why is there a style guide to managing our visual identity? Because communication has a strong visual component and the visual impression we create can be as important as the content we are communicating. The manner and style with which we frame our academic, research and professional development content shapes the perception of CPD and can solidify and enhance our reputation.
As well as integrating all communications and strengthening our reputation, a consistent, standardized visual identity program can also save time and effort within CPD and may translate into savings for course directors, faculty and learners.
OUR VISUAL FRAMEWORK
Our purpose in this book is to provide a clear guide to CPD Style and Communications using the University’s Visual ID platform. There are four core elements to the CPD framework:
- CPD Official Signature
- U of T Signatures & Hierarchy
- U of T Brand Basics
- Application Examples
Our goal is to help all CPD communications fulfill the principles of simplicity and clarity of design, impact in presentation, quality in both content and reproduction and accessibility for all.