Welcome to the visual guidelines for the Women’s Business Enterprise National Council (WBENC).
WBENC is the nation’s premier third-party certifier of women’s business enterprises and America’s leading advocate for the inclusion of women in the nation’s commercial economy.
These guidelines will reinforce the value of WBENC membership and increase national recognition for what WBENC membership means in today’s business world.
What does WBENC membership mean?
WBENC Women's Business Enterprise National Council Grahphic Standards Manual
For corporate members*, WBENC benefits include:
• A trusted source of certified women’s business enterprises to meet diversity supplier needs
• Certification services in all 50 states
• Member database with enhanced capabilities to find the right supplier for your company’s needs
• Information on best practices in supplier diversity
• “Balanced Score Card”, a tracking mechanism for use when evaluating internal goals and process improvements
For WBENC partner organizations, benefits include:
• Association with a strong national organization recognized for its advocacy of women-owned and operated businesses, a nationwide organization trusted for its outstanding certification process
• Research on the capabilities and needs of women business enterprise suppliers
• Networking opportunities with corporations, non-profits, government agencies and educational institutions that provide opportunities for enhancement of Women’s Business Enterprises WBENC’s logo is the visual representation of all of these brand benefits. If it is used according to these guidelines, it will trigger immediate recognition among corporate members, other partner organizations, WBEs and the public. Consistently administered and professionally executed, this strong branding program is a powerful marketing tool.
*WBENC corporate members include corporations, non-profits, government agencies and educational institutions