Evolving for the better. That is the most that nature has followed for thousands of years. In BTSA, we have also evolved to improve, and how could it be otherwise, nature has been our source of inspiration. Therefore, BTSA’s new corporate image has much to do with "what is natural”.
Our relationship with "what is natural" is not new. In fact, the key to the success of BTSA is based on natural products in both raw materials and final compounds. For that reason, we have been faithful to our principles to suit the times, with a new look much more dynamic and current, which allows a clear projection of the future.
We can define our evolution as complete, since we have preserved the best of our past to improve and adapt to this as we lay the foundations for a better future.
How do these developments reflect on the new image?
In a logical and natural way. From the simplest until we reach the most complex. From a small molecule to the sun.
BTSA’s new visual identity allows us to take a tour of everything that identifies us as a reference company in the world. Thanks to a logo symbol with no distractions, with only one isotype and a clear and concise logo.
Our evolution:
Molecule
It is the foundation of our business, simply because in biotechnology molecular formulation the takes a leading role. The isotype of BTSA’s logo symbol is a clear reference to the molecular world.
Benzene rings
Our image does not intend simply to show the linkage to the molecular world. It is a molecule composed of two benzene rings together forming our isotope, allowing us to deepen in the idea of development.
Sunflower
One of the most important raw material which BTSA works with is vegetable oils, among them these from sunflower. Referencing the sunflower we propose a simple exercise. Observe isotype of the logo symbol and see the similarities between them.
Nature
Sunflower, an element that qualifies another of the feature of BTSA: the commitment to nature and the environment. Commitment is reinforced by the use of natural raw materials, the absence of chemical treatments and the non-polluting manufacturing process.
Sun
The source of life for the sunflower and another easily identifiable element in the new image of BTSA. The sun that suggests energy, vitality and dynamism. Some of the essential features in any company that fits the times and is willing to invest in technology and innovation..
Health and wellness
The vitality of which we have just spoken of gives BTSA the reason to be more important. We mustn’t forget that the main applications of BTSA products are intended for the food industry, dietetics, cosmetics - personal care and pharmacology. All designed to contribute to the health and welbeing of society.
All these elements clearly identifiable in a single isotype, make the new visual identity of BTSA a reflection of its philosophy and politics as a business. Since the molecular structures in the beginning of the manufacturing process until the vitality, health and welfbeing provided by the application of its products in society.
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