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The origins of the Gisborne District Council brand are self evident. Nevertheless there is a story that it tells and a story to be told about it, especially concerning its form and colour.
The brand has an intimate connection to Te TairÄwhiti as a region and community. It is steeped in cultural heritage, a relevance that touches all corners of the cultural diversity, giving our place to live, work and play its very own unique character. TairÄwhiti – meaning – The coast (Tai) where the sun (rÄ) shines (whiti).
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Each time someone at Kent State University communicates with the public, it affects our reputation – publications, websites, letterhead, business cards, newsletters and even Facebook posts all contribute to building a great Kent State brand.
An institution’s visual identity externally reflects not only its style and character, but also its traditions, strengths and values. Internally, the visual identity conveys a sense of pride and commitment to a common mission. A comprehensive visual identity program projects a message of cohesiveness, leveraging the strength of the university across all audiences.
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This brand identity system is designed to drive reconsideration of the American Red Cross as a world-class 21st-century brand.
With your help, we will steward and protect an unmistakable visual identity that unites our organization’s many activities.
The Mission Statement for the American Red Cross was recently updated by the Board of Governors and will be shared with the organization in early 2012.
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ONE JEFFERSON
Imagine what nearly 13,000 Jeffersonians can do when they harness their passion, commitment, intelligence and innovation to achieve one goal: to reimagine health, health education and discovery to create unparalleled value. The possibilities are endless.
Our mission, vision and values provide the foundation all of us can build upon to create our future. We invite you to explore, create, envision and cultivate a new Jefferson—one that honors our history of medical and educational firsts, but moves us forward with a shared purpose and a new, contemporary look. Take a look through a new lens—one of innovation and amazement. Feel the sense of exploration and unity Jefferson will stand for. Share our pride in working with the most exceptional people found anywhere. And when we do it together, as one, the rest is history.
The Jefferson Brand Guidelines were created to help you better understand what the Jefferson brand stands for—who we are, what we value—and how that translates into our overall visual design.
This manual will review many of the new elements of our brand, but we must never forget it’s the people of Jefferson who are critical to fulfilling our brand promise. Our brand is the result of everything we do at Jefferson—from the way we speak, to the way we treat each other, our patients, students and visitors.
Moving forward, how we communicate will help us position this transformative brand to meet the challenges of a constantly changing marketplace.
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