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The Mersey Partnership (TMP) has responsibilities for leading and coordinating economic development, inward investment and tourism across the Liverpool City Region.
For our external customers we are Merseyside's sub regional partnership and the single Inward Investment Agency and the Official Tourist Board for the Liverpool City Region.
Our Values are teamwork, excellence, excitement, respect and enterprise and the aim of all of our communications is to reinforce these values.
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THE PURPOSE OF BRAND CONSISTENCY
It is important that the EL DORADO brand identity is used consistently, however or wherever it is used. It is equally important that the identity is not allowed to drift or to become corrupted.
The most important element is the EL DORADO logo which is designed in a number of versions in order to ensure flexibility of use in different applications.
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Toshiba is all about making extraordinary technology available to everyone. Our brand is brimming with the passion to help technology enrich people’s lives. Toshiba’s tone of voice comes from a fundamental point of view. We always see things from the user’s perspective. And how they want technology to better their lives.
Take for example the new tablet. Yes, it’s the world’s thinnest. But that message comes straight from our internal obsession and passion for the best technical engineering. For the user it means he or she can take their tablet easily to more places – to bed, to the garden or pack it for a holiday. It becomes the most handy way ever to access fun, do the shopping, enjoy films and more.
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The primary logo for Morgan Foundation to be used in most applications. It consists of two elements, the icon and wordmark. The wordmark should not be used on it’s own without the icon. The icon can be shown by itself to reinforce the brand in some cases, but the full Morgan Foundation logo must also be included in the communications.
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