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All brands built perception and our brand is no different. The perception is built through numerous ways, when a customer experience your products through packaging, pricing after sales etc. which gives the customer a feeling of the brand. The brand image is a promise made and that must be kept at all times.
We build this perception through well design creatives, taglines and other marketing collateral which are consistent in nature. “Its like saying, its my brand these are the colors” This brand ideation manuals gives an comprehensive explanation about the whole process of detailing the logo, colours, office stationary & covering both print as well as digital media.
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A strong and recognizable visual identity is essential to building awareness and recognition for NCJW. These Graphic Guidelines were created to ensure that we represent NCJW consistently and effectively across all of our communications. They explain and demonstrate appropriate use of our logos, tagline, style, and the components of our Visual Tool Kit.
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Putting a face to a name
You work with the best name in the international and offshore legal world. But why stop there when, collectively, we can compete and win in any arena we choose?
Today, it’s not enough that we simply provide the best advice, the most responsive service or offices in all major time zones.
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A fresh image
When the way a company sees itself changes, it follows that the visual corporate image must change too. URSA has changed. In future we shall be spotlighting not just product quality but also the quality of our services. Our new corporate image will evidence this, presenting us to our target customers as modern, reliable, competent, customer-orientated and self-assured.
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