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Maintaining a strong and recognizable brand is a key component to NIU’s success in student enrollment. We created this guide to make it easier for you to correctly and consistently represent the NIU brand when you develop new communications.
Please submit all print and digital communications to the Clearinghouse Review at go.niu.edu/clearinghouse at least three days before the communication is due. For more information, see page 64.
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The property market is more competitive than ever, that’s why it’s important to have a distinctive, simple and consistent brand identity. This new Property People logo is the graphic representation of our company and the values it stands for. It identifies us to the world, displaying an image that is both strong and approachable.
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Cyclops® was developed by a group of industry bodies to help to de-mystify beer. For too long we have used long, flamboyant tasting notes which can mean little to bar staff and makes it very hard for drinkers to understand what it is that they like about certain beers.
The principal of Cyclops® is therefore simple: to give consumers and bar staff clear, concise information about the look, smell and taste of a beer.
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Brand Identity - Guidelines, Principles and Graphic Elements
The brand Identity principles and guidelines provide you with a clear system to work within, and contain all the basic information you need for the creation of marketing materials. They are the tools to build a consistent impression of the Electrolux brand. By following these guidelines we will all contribute to the building of a stronger, more interesting and well-known brand. It is essential to maintain a high level of integrity and adherence to these guidelines in the use of the Electrolux brand.
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