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Innovative design starts with a designer’s vision...
... exhibitors and visitors at INDEX understand that great design is much more than simply assembling, arranging or editing, it is something that is felt!
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Welcome to the revised corporate identity guidelines for Durban University of Technology. This identity has been developed by staff and students of Workspace - Work Integrated Learning Design Studio in response to a strategic repositioning plan developed in 2011 and approved by Council in March 2012.
This identity is intended to provide a new platform on which we as TEAM DUT can collectively reposition how we present ourselves to our respective target markets.
This logo and visual identity has been designed to work in tandem with a modular design system, based on the square, with the idea of presenting a unified and single-minded visual voice across a wide range of uses and formats whilst retaining impact.
It is safe to add that no identity is ever complete and that we understand that brand building is an ongoing exercise, in which an identity is constantly being refined.
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The purpose of this manual is to ensure the consistent use and application of the Five Acre FarmsTM identity through form and material.
The Five Acre FarmsTM identity employs various graphic devices and design elements. In conjunction with appropriated rules for their application, these elements and devices form a public image. Our mission and principles should also be considered when creating new materials.
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Baylor’s visual identity distills the qualities that make the University unique, and it conveys this “brand” to the world. The promise of academic excellence, Christian commitment, and development and growth of a caring community—these and other attributes of the University come alive in a very real and meaningful way for thousands of people around the world when they see the University seal, the Baylor University wordmark, and other Baylor “marks.”
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