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The 2013 National Scout Jamboree identity is more than a logo or a patch. It is the entire collection of communications that surrounds the event. From press releases to venue signage, from gateway graphics to brochures, this guide serves as the single resource for properly communicating the 2013 National ScoutJamboree sub-brand.
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A brand is the symbolic embodiment of all the information connected with a product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, color schemes and symbols.
It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers.
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The Calvary Baptist brand is a visual expression and reflection of the church it represents. It is the identity, perception and expectation of the church in the minds of people in the community. To be effective, it must be distinctive, memorable and consistent. The brand is more than just the logo, and includes colors and fonts as well as design and photography style. The Calvary brand is created through every form of communication from business cards and internal publications, to direct mail, signage, the web, and in many other ways as well.
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About Abu Dhabi Airports Company
Abu Dhabi Airports Company (ADAC) was created on the 4th March 2006 to spearhead the redevelopment of the Emirate’s aviation infrastructure. To this end, it plays a key part in the Government of Abu Dhabi’s Plan 2030. Wholly owned by the Abu Dhabi Government, the company is headquartered at its principal asset, Abu Dhabi International Airport.
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