Cyclops® was developed by a group of industry bodies to help to de-mystify beer. For too long we have used long, flamboyant tasting notes which can mean little to bar staff and makes it very hard for drinkers to understand what it is that they like about certain beers.
The principal of Cyclops® is therefore simple: to give consumers and bar staff clear, concise information about the look, smell and taste of a beer.

This Tauranga City Council brand identity guide has been designed to present the latest guidelines and rules for the visual identity of the Tauranga City Council corporate logo and brand.
It is essential that the integrity of the Tauranga City Council corporate logo is maintained at all times. By using the logo, name, colours and type faces consistently in our communications and operations we will continue to build recognition of who we are and what we stand for.

We are a family of specialists, who together can offer a unique but very valuable proposition to our global customers. Our shared values and ambition are symbolised in our group of logos, all based around the design of an ancient ‘seal’; which expresses our commitment to develop our businesses within specific values, following a very specific business model.
Our family of brands has been developed to unite us in our drive to achieve our objectives while encouraging us to develop our natural inclinations to be:
• Specialists: Our ability to innovate comes from our real understanding of the reservoir and the sectors in which we work.
• Club members: We welcome like-minded groups to join us; we embrace our differences, our multi-cultural nature and support the continued autonomy of the individual members. It is our club ethos that enables us to be flexible, respond quickly and adapt to the ever-changing environment.
• Independent: We are responsible for our success and our independence allows us to go further to meet the needs of our customers.
• Global: Our club provides each member with a platform for global growth, increased understanding of different markets and the ability to collaborate on designing solutions for our customers, wherever they are.

Your brand identity is an extremely valuable and important asset. Its use, distribution, and implementation must be carefully governed in order to maintain consistency in your brand communications, present a unified image, and build brand awareness.

As a Crown Corporation that strives to deliver safe, effective and efficient service in over 50 communities across the province, a key component to building customer trust and confidence is a professional brand that’s consistent across all BC Transit systems.

From the Magnificent Mile to Route 66, Illinois offers a wide variety of travel experiences. The unifying force behind these experiences is our Illinois brand.
And the face of that brand is our Illinois logo. By following the logo guidelines set forth in this guide, we will maintain the integrity of our Illinois brand and benefit from its full impact when used across all marketing channels.

This document lays down the usage guidelines for the “S. R. GOPAL RAO” logo. These guidelines show the correct treatment of the SRGR logo in stationeries, collaterals, advertisements, promotions, packaging, manuals, internet and other communication materials. This version of the SRGR logo should be used in all communication pertaining to SRGR logo.

Brand Positioning
Our brand is a promise we make about all things related to the University of Colorado (CU): our campuses, our foundation, and our system. Our brand is more than a name or a signature. Every point of contact we have with our audiences—students, faculty, staff, alumni, donors, and others—builds perception about who we are as a university, the things we do to fulfill our mission, and why we are important to our stakeholders.

This document sets out procedures and guidelines for all publicity surrounding Doncaster College and its partners.
Using our corporate identity, as advised in this guideline document will ensure that Doncaster College is promoted consistently and professionally at all times.
To ensure that all internal and external marketing materials are conforming to the guidelines they will need to be signed off by the Head of Marketing before proceeding.
If the guidelines set out in this document are not followed the publicity material will be immediately withdrawn by the Senior Management.
In addition, more guidelines on Marketing materials can be found in the Frequently Asked Questions in this document.