Brand Identity - Guidelines, Principles and Graphic Elements

The brand Identity principles and guidelines provide you with a clear system to work within, and contain all the basic information you need for the creation of marketing materials. They are the tools to build a consistent impression of the Electrolux brand. By following these guidelines we will all contribute to the building of a stronger, more interesting and well-known brand. It is essential to maintain a high level of integrity and adherence to these guidelines in the use of the Electrolux brand.

As the world’s premiere source of certified heating, ventilation, air conditioning and commercial refrigeration equipment and components and as the leading advocate for manufacturers of HVACR equipment, the Air-Conditioning and Refrigeration Institute is uniquely positioned to capitalize on its strengths to develop its reputation nationally and internationally, a critical activity in a time of intense competition and growth. This Graphics Standards Manual has been developed to enable AHRI to ensure that all of its materials contribute to a strong, unified association identity.

The Making of Mcivor...

Process "Aqua Vitae"- Latin for "Water of Life' Scotch Whisky's making dates back to imperial times. This ancient distilling process evolvedfrom sophisticated perfumes, later delicious wine to hearty malt, with this last ingredient producing the utmost pleasurable spirit: "Aqua Vitae' or what was then the beginning of Scotch Whisky.Evolution has brought the consumer options: Single Malt or Blended Whiskies. Today, Mcivor Scotch Whisky exemplifies the finest blended Scotch Whisky in Scotland.

Welcome to the Human Resources Professionals Association (HRPA) Brand Standards Guide.
HRPA’s visual brand is the cornerstone of our public image and, through association, the image of the HR profession in general. Much thought and attention to detail has gone into developing the visual elements contained in this document. Ensuring that we present a consistent image is critical in our effort to establish a highly professional, prominent and memorable image of the Association and its Chapters.

The University of Baltimore is a place of transformation, providing students with the opportunity to discover what they are capable of and the education to achieve it. This is a place for gaining knowledge, for exploration, growth, discovery, creativity and their real-life applications.

As one of the most recognized and beloved charities in the world, The Salvation Army has a reputation to maintain and standards to uphold. These standards don’t just end with the way we conduct ourselves or the charitable services we provide. They extend to every form of communication that bears our name. Letters, business cards, signs, advertisements, forms, and countless other communication materials present an important, lasting image of The Salvation Army. They distinguish us in the minds of donors, strengthen our impact, and maximize the unified effect of The Salvation Army brand.

This Graphic Standards Manual is part of the Corporate Identity of the Shopping Village and provides instructions in order to maintain a consistent public presentation, and to provide a reliable identification and personality compared to other companies. It is a handbook of the artistic design and consistent visual communication, which protects the company symbols and clearly defines the layout of the symbols when placed on printed and other visual productions.

For over a decade now, Brian R Richards Ltd (BRR) has specialised in developing effective brand strategies for export brands, regional identities, small to medium-sized businesses and major corporates in Australasia, Asia and Europe. The companies have been as diverse as Holcim, the world’s second largest cement company, to niche New Zealand businesses such as Orca, Icebreaker, Obo and Fisher & Paykel Healthcare. Today Brian Richards works with a talented team, who share the same passion for creating high-performing brands. Together BRR offers a turnkey operation from vision distillation to market performance.

The following Graphic Standard Guidelines are a comprehensive resource for anyone designing, printing or producing communication materials for Plattsburgh State University of New York.
With your assistance, we can ensure that all communication from our institution is integrated and consistent – making each individual component, and our marketing efforts as a whole, stronger and more effective.
In the fall of 2002, the following graphic standards were established as part of a complete re-branding of our institution – including an updated logo, new typefaces and colors, and a new, modern personality for the brand. [Logo files are found on the CD included in these guidelines.] From the smallest newspaper ad to the largest collateral piece to the Web site, all Plattsburgh State University of New York communication materials must follow these standards.

When applying a brand, visual consistency is paramount. Not only does this send a message to the public about the stability of your organization, it also promotes public awareness as they begin to recognize and remember your mark. This book was created to establish guidelines for using the identity of the Desert Managers Group. By following these guidelines, you are establishing a consistent look and identity for your organization.