The purpose of this style guide is not to restrict creativity, but to provide helpful guidelines to enable Sony staff, partners and suppliers to express the VAIO brand effectively across a wide range of applications and media. Some of these guidelines may be modified over time, and updated specifications will be published accordingly.
Purpose of This Document
The Real brand consists not only of brand marks or logos but also the basic architecture of product and services names applied to various assets we own as a company. The purpose of this document is to provide a set of guidelines to help facilitate and inspire communications that build and maintain the Real brand we are striving to embrace.
A brand is only as strong as the consistency of the communication materials used to express it. Messages that deviate from the brand will be confusing to the audience and weaken the equity of the brand.
All design elements, including our marks, color, typography and messaging play an important role in supporting and reinforcing a consistent identity and visual style for Real. These brand standards have been developed to explain elements of Real's identity and provide guidelines for implementation and management. They help us:
Das wdr Design Manual ist kein Gestaltungshandbuch, das starr und schematisch die Platzierung von Schrift, Bild und Markenzeichen festlegt, sondern ein Hilfsmittel, das anhand konkreter Beispiele darstellt, wie durch überlegten Umgang mit den Gestaltungselementen des wdr Designs ein lebendiges, unverwechselbares und selbstbewusstes Unternehmensbild kommuniziert wird.
A Guide to Graphic Standards outlines the graphic identity for the Chesapeake Bay Gateways Network. The guidelines are intended to enhance the identity of the Network as a key tool for exploring, learning about, enjoying and conserving the Chesapeake Bay. This is achieved by developing a degree of consistent design throughout the Gateways Network, while always respecting the great diversity of individual Gateways. The guidelines also maintain a limited design link with the National Park Service—the coordinating organization for the Network—by
adapting certain graphic design elements used by the Park Service.
This Visual Identity Manual is intended as a guide to bring consistency to the City’s visual communications. By standardizing its Visual Identity, the City of Thunder Bay will be able to increase public recognition of City services, reduce the cost of materials and avoid duplication of effort.
The City of Thunder Bay’s corporate identity has been designed to promote the City to its client groups, utilizing a strong, unified image. This identity was designed to fulfill a number of requirements:
Use of the logo and graphic marks
The UEFA EURO 2012. brand manual can only be used by authorised parties who have been granted the necessary rights by UEFA. This brand manual outlines the graphic principles, the colours, the graphic arrangements, template solutions and the rules of association between the o!cial marks and logos.
Communication and Visibility Manual for European Union External Actions
This manual has been designed to ensure that actions that are wholly or partially funded by the European Union (EU) though the Romania-Ukraine-Republic of Moldova Joint Operational Programme 2007-2013 incorporate information and communication activities designed to raise the awareness of specific or general audiences of the reasons for the action and the EU support for the action in the country or region concerned, as well as the results and the impact of this support.
A compelling and thoroughly implemented corporate design ensures a high level of recognition and a unique identity. A strong brand increases the value of the labelled products and boosts the image of the licensees and partners of the myclimate foundation respectively.
These design guidelines are obligatory. They will be used to implement the corporate design in an active and professional manner and to ensure that the Tuftex logo represents a uniform image.
This manual is based on the editing policy of the Visual Identity Manual published in 1996. The 1996 Visual Identity Manual is a simplified and condensed version of the original Corporate Identity Manual published in 1980 and revised in 1990. Only the rules on outward aspects were included.
A brand is a story. A story is a brand. It’s who you are and what you do and what you’ve done. It’s also what people say behind your back. This is a brand book, and so it is also a storybook. Its purpose is to assist in telling the Shuswap’s story and to ensure brand consistency.
