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About Abu Dhabi Airports Company
Abu Dhabi Airports Company (ADAC) was created on the 4th March 2006 to spearhead the redevelopment of the Emirate’s aviation infrastructure. To this end, it plays a key part in the Government of Abu Dhabi’s Plan 2030. Wholly owned by the Abu Dhabi Government, the company is headquartered at its principal asset, Abu Dhabi International Airport.
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Life is unique as a church because we provide Christ-life discipleship in a relational setting to people from Gen X and Y who desire to live their faith—not just talk about it. Visually and in all creative efforts we want to establish a clean and uncluttered environment. The Life brand should represent freedom, clarity and organization with organic elements of expression such as an occasional brush stroke or hand-drawn line. Public-facing materials should never be dark, heavy or overly busy. All materials should be clear, concise and consistent with clean typesetting and plenty of room to breathe.
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In 2003-2004, Canam Group and its business units each adopted a new corporate image in order to meet visual identity needs that emerged following changes in the company’s organizational structure.
The present guide is therefore a "bible" of sorts in terms of graphic standards applicable at Canam Group companies. It describes the mandatory rules that apply to the creation and presentation of company logos on all types of mediums (print, electronic, etc.) while also defining any applicable restrictions. The guide fosters the correct and uniform use of all logos with a view to reinforcing their impact.
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What Is Branding?
Branding in plain terms is about fostering recognition of and respect for an organization. Once a brand has been firmly established in people’s minds, seeing it instantly evokes certain feelings, beliefs and knowledge. A solid brand also reinforces an organization’s key messages for internal and external audiences.
By having a strong brand, Alberta Health Services is better able to build public awareness, confidence, good will, trust and support. Our brand also instills pride among staff members and external stakeholders, and it improves our ability to recruit and retain talented employees and physicians. Our brand is also vital to attracting and maintaining a solid funding base.
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