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CoreNet Global has a well-recognized corporate brand within its membership and has spent time and resources on strengthening the brand for internal and external audiences. Staff and members of CoreNet Global are responsible for maintaining the power and consistency of the CoreNet Global brand.
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What Is Branding?
Branding in plain terms is about fostering recognition of and respect for an organization. Once a brand has been firmly established in people’s minds, seeing it instantly evokes certain feelings, beliefs and knowledge. A solid brand also reinforces an organization’s key messages for internal and external audiences.
By having a strong brand, Alberta Health Services is better able to build public awareness, confidence, good will, trust and support. Our brand also instills pride among staff members and external stakeholders, and it improves our ability to recruit and retain talented employees and physicians. Our brand is also vital to attracting and maintaining a solid funding base.
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In 2012 the eyes of the world will be on Great Britain and the British have a lot to be proud of. The Great Exhibition 2012 will celebrate this – an event that will bring to life a unique national festival for Britain celebrating our history, culture and achievements.
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The IRISS brand identity is unique. Our visual identity is one of the most important aspects of our brand. It shapes how people see us. It’s crucial that the brand appears correctly and consistently in every communication. These simple rules and guidelines need to be followed when using elements from the IRISS branding to ensure that we communicate consistently and speak the same visual language.
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