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Kofein Brand Guidelines
A tr ademar k is a word (Kofein), or a symbol ( ) adopted by Kofein to identify our products and ser vices and distinguish them from those of our competitor s. A tr ademar k is a guar antee of consistency and quality. It assures our customer s that all products bear ing our tr ademar ks are of the same high quality that customer s have come to expect from Kofein.
Reservoir Group Brand Guidelines
We are a family of specialists, who together can offer a unique but very valuable proposition to our global customers. Our shared values and ambition are symbolised in our group of logos, all based around the design of an ancient ‘seal’; which expresses our commitment to develop our businesses within specific values, following a very specific business model.
Our family of brands has been developed to unite us in our drive to achieve our objectives while encouraging us to develop our natural inclinations to be:
• Specialists: Our ability to innovate comes from our real understanding of the reservoir and the sectors in which we work.
• Club members: We welcome like-minded groups to join us; we embrace our differences, our multi-cultural nature and support the continued autonomy of the individual members. It is our club ethos that enables us to be flexible, respond quickly and adapt to the ever-changing environment.
• Independent: We are responsible for our success and our independence allows us to go further to meet the needs of our customers.
• Global: Our club provides each member with a platform for global growth, increased understanding of different markets and the ability to collaborate on designing solutions for our customers, wherever they are.
Temptation Resort Spa Cancun corporate identity manual
A successful brand does not only speak about the product it sells, but also portrays the company, including the people that work for it and the values that guide their decisions and actions.
American Red Cross Brand Standards Professional Version
This brand identity system is designed to drive reconsideration of the American Red Cross as a world-class 21st-century brand.
With your help, we will steward and protect an unmistakable visual identity that unites our organization’s many activities.
The Mission Statement for the American Red Cross was recently updated by the Board of Governors and will be shared with the organization in early 2012.