The purpose of branding is to increase the visibility and understanding of the MRT professions among the public and healthcare colleagues by focusing on a simple message about what we provide, and keeping our look and feel consistent.
The key brand message is “The very image of care/L’imagerie au coeur de votre santé”. It describes how MRTs are the human connection between innovative technology and effective diagnosis and treatment. It also positions us as essential members of the healthcare team.