Launched in 2004, SmartWay® is an EPA program that reduces transportation-related emissions by creating incentives to improve supply chain fuel efficiency.
Core Identity Elements SmartWay Brand Positioning Statement
The U.S. Environmental Protection Agency’s (EPA) SmartWay® brand represents cleaner and more efficient transportation options that reduce greenhouse gases and improve air quality.
The logo is defined by the road, cloud and leaf and the word SmartWay. There are several variations of the logo called SmartWay Marks that define individual programs, partners and products within SmartWay.
In its simplest form, the SmartWay logo identifies companies, organizations, services and products that are reducing transportation-related emissions. However, the impact of the logo and the brand is much greater as the SmartWay brand signifies a partnership among government, business and consumers to protect our environment and improve our air quality for future generations.
Monday, 11 June 2012 11:00
Friday, 31 December 1999 00:00