The Boy Scouts of America’s brand identity represents the essence of a movement that has been part of American culture for almost 100 years. It represents the commitment of more than 50 million alumni and countless volunteers who embody the numerous experiences we call American life. In short, our brand is an expression of all that we stand for.
Boy Scouts of America brand identity guidelines
A carefully managed and strategically implemented brand identity program is vital for any competitive organization. In this guide, you will find the graphic and style elements necessary to help you manage your communications projects. These guidelines are in place to ensure the correct and consistent use of the BSA brand.
By accurately implementing these guidelines, you will protect decades of brand equity and help position the BSA for the next 100 years of success.