This guide has been created to ensure consistency and legibility when using ‘The Valleys’ visual identity system.
It is crucial that we use these basics consistently as even small variations may undermine the impact and integrity of the new Valleys brand. These guidelines have been produced to provide direction when working with our new visual identity system.
The Valleys Heart and Soul of Wales design guidelines
– The Valleys – ‘Heart and Soul of Wales’ is a marketing campaign for the region that covers the South Wales coalfi eld, including all or part of nine local authorities
– The campaign is geared to build on the signifi cant investment in The Valleys and will focus on the positive aspects of the region
– The campaign idea is based on research that showed The Valleys are seen by many as the Heart and Soul of Wales
– This is borne out of the warmth of Valleys people, the strong sense of community and the area’s unique industrial past, that transformed rural Wales into the world’s first industrialised nation.
– The campaign will promote The Valleys as a great place to live, work or visit
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