More than 100 years of product innovation, technological advancement and exceeding customer expectations have earned the Meritor brand the ability to communicate the very qualities we want associated with our company and our products.
As a result, our sales and marketing efforts are built on the foundation of powerful brand equity — but only through the correct and proper usage of our identity can we maximize its impact.
Today, as we focus on the Commercial Truck, Industrial and Aftermarket markets, promoting an appropriate and consistent use of the Meritor brand will be more important than ever before. Our well-respected brand is our most valuable asset, and serves as our introduction in any forum.
Our global footprint is broad and growing, and we continue to position ourselves to take advantage of strengthening business opportunities worldwide.
We operate on many landscapes, and in many languages. But the brand message we convey, both internally and externally, must be recognizable and consistent in order to strengthen the Meritor name, our brands and our products.
In this branding and identity standards manual, you will find guidelines for using our brand identity in a variety of communication and media platforms. These identity and graphic guidelines fully support our corporate and product and service brands, helping each to maintain its individual equity while aligning with the Meritor corporate brand identity.
Downloads:
Informationen
Erstelldatum
Montag, 11. Juni 2012 07:44
Änderungsdatum
Donnerstag, 30. Dezember 1999 19:00
Version
Dateigröße
3.88 Mb
Erstellt von
BrandEBook.com
Geändert von
Downloads
9
Lizenz
Preis