These guidelines have been designed to give the reader an easy to understand and comprehensive guide to what makes Mid Wales different and special
This document is a guide to the basics of what Mid Wales stands for (our vision and values) and what we look like (our visual identity).
It is primarily concerned with the promotion of Mid Wales, outside of the region, whether that be to attract tourists, promote indigenous Mid Wales businesses or attract
inward investment.
The guidelines have been designed to work alongside and in conjunction with the overall Wales brand guidelines. There are several common elements between these Mid Wales guidelines and those for Wales that will help ensure consistency with the over arching Wales brand.
The elements within these guidelines should be used consistently as the foundation of all Mid Wales marketing materials to create an engaging and consistent set of
communications.
By doing this we will be building a strong Mid Wales brand that will benefit all of the constituent parts of Mid Wales, whether they be sub-regional bodies or private sector businesses.
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