Welcome to the AgResearch Visual Identity Guidelines.
These standards describe how the visual identity and the brand architecture will be applied. They should be read in conjunction with the Brand Strategy.
Contents:
Section 1: Usage Guidelines
03 What Do We Look Like?
04 The AgResearch Signature – Colour
05 The AgResearch Signature – Single Colour
06 Clear Space Requirements
07 Minimum and Approved Sizes
08 Unacceptable Usage
09 The AgResearch Colour Palette
10 Typography
11 Photographic Style
12 The Super Graphics
13 Illustrations, Charts and Graphs
14 Copy Style and Key Terms
15 Brand Architecture
16 Writing and Spelling Standards
Section 2: Applications
17 Brochure Cover Grids
18 Brochure Cover Examples
19 Brochure Internal Grids
20 Brochure Internal Examples
21 Advertising – Classified
22 Stationery
23 Stationery cont’d
24 Intouch Newsletter – Two colour
25 Now Newsletter – Full colour
26 A4 Media Release
27 Report Proposal
28 Portable Exhibitions
29 Static Exhibitions
30 Web Design
31 Email Signature
32 PowerPoint Presentation Template
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Creado
Lunes, 11 Junio 2012 07:57
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Jueves, 30 Diciembre 1999 19:00
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