Canam Group Graphic Standards Guide

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Canam Group Graphic Standards Guide

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In 2003-2004, Canam Group and its business units each adopted a new corporate image in order to meet visual identity needs that emerged following changes in the company’s organizational structure.

The present guide is therefore a "bible" of sorts in terms of graphic standards applicable at Canam Group companies. It describes the mandatory rules that apply to the creation and presentation of company logos on all types of mediums (print, electronic, etc.) while also defining any applicable restrictions. The guide fosters the correct and uniform use of all logos with a view to reinforcing their impact.

Reinforcement of the visual identity is important for many reasons:

1) It is a relatively new visual identity and we must do all we canto fully entrench it.

2) A visual identity is only effective if it remains strong, constant and is properly conveyed. It must be ontinually impressed on the target clientele for whom it is intended.

3) A visual identity is not just a question of esthetics; it is also a business strategy.

The application of the graphic standards presented in the following pages, particularly with regards to their uniform use and precise reproduction, is essential in maintaining and reinforcing the image of Canam Group and that of its business units. Each of these standards must therefore be rigorously applied to ensure that all graphic applications clearly identify the organization and its business units.

Logos must always be positioned so as to ensure optimal visibility, esthetics and readability. Note that the examples presented in this guide are only for information purposes.

Please also note that the colors in an Acrobat file (PDF) viewed on a computer screen may differ from those on the actual printed document because of the type of screen used and particularly, its resolution. Consequently, as pertains to the accuracy of colors, the PDF version is only provided for reference purposes. It is recommended to use the numerical values provided in this guide according to the equivalent logo color.

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