Ocala Marion County Chamber of Commerce Brand Guidelines and Visual Expression

Published in PDF Brand Identity Guidelines Download Recommends

BRAND CHARACTERISTICS

The Ocala/Marion County Chamber of Commerce brand encompasses a variety of dimensions. These characteristics are reflected in the signature of the organization, which includes line art depicting the

most important aspects of our community and the fundamental purposes of the organization. These icons represent date of inception, business networking, the equestrian community, and general industry.

BRAND PERSONALITY

The Ocala/Marion County Chamber of Commerce brand is friendly, warm and inviting, yet complex.

The personality is lively and welcoming. By contrast, the brand is not intimidating or difficult to understand.

BRAND TONE

The Ocala/Marion County Chamber of Commerce signature captures the identifying colors of the organization, and together with the icons, comprises the tone of the entire organization. Date of inception brings rich history; Networking brings a personal vibe; Equine highlights a strong economic relevance;

Business and industry brings credibility and purpose.

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