The purpose of this style guide is not to restrict creativity, but to provide helpful guidelines to enable Sony staff, partners and suppliers to express the VAIO brand effectively across a wide range of applications and media. Some of these guidelines may be modified over time, and updated specifications will be published accordingly.
Sony VAIO Brand Guidelines
VAIO. The synergy of form and function, tangible yet limitless, capable and creative. VAIO is the expression of beauty spliced with utility, the meaning of reliability, efficiency incorporated.
VAIO is competent but non-conformist, styled but not pedantic, reliable but not predictable, advanced but not untouchable.
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Thursday, 30 December 1999 19:00
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