Castrol Auto Service was introduced to better integrate the Auto Service offer with Castrol and to strengthen the overall master brand.
Key benefits from using these guidelines include:
• Workshop will be differentiated and stand out in the fragmented market
• Standardised visual communications across all physical areas
• Easier identification of Castrol brand by consumers
• Consumers will be encouraged to find out more about our products, due to:
Castrol Auto Service branding guidelines
- Implications that Castrol products are recommended by this workshop
- Point of purchase material being consistent and attention-grabbing
- Products being displayed in an effective and presentable manner
- Product information being easily available
- Prices being clearly marked.
All communication materials reinforce our premium image and are in line with our promise to deliver Total Protection.
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09.06.2012 21:17
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30.12.1999 19:00
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