Whether we like it or not, first impressions count.
To help control that impression among external audiences, brands are created to embody the positive spirit of a company and the nature of its business. Once that brand has been created, it needs to be carefully monitored and adhered to by all stakeholders within the company. Whatever the members of the company do - be it sending a letter, placing an advertisement, attending a meeting or telling a friend about what they do at work - a consistent message should be communicated and the same positive impression should be created.
With this important principle in mind, a new TradingPartners brand has been carefully developed. The new brand retains the existing logos and colors, however, it also introduces attractive imagery and a new tagline to symbolize everything that is important about our company. The brand has been designed to provide more flexibility and consistency for communications as we continue to grow.
With the use of imagery, colors, logos, taglines and key messages, the new brand will create the following first impressions about TradingPartners:
-
Exceptional People: The success of our company is derived from the people within it and the excellent service we provide. Without the personalities and expertise of our people, TradingPartners would not be the company it is today.
-
Unparalleled Category Coverage: TradingPartners has run more managed eAuctions for more categories than any other eAuction provider.
-
Global Capabilities: TradingPartners is a global business with global offices, global people and we work with global suppliers.
-
Advanced eAuction Technology: Our superior eAuction software allows us to be flexible in addressing our clients’ unique needs and achieving significant savings.
The following pages explain not only our new brand, but also how it should be used, the images that are available for all communications and sales support materials, the words that should be used to describe TradingPartners, guidelines that will help us all apply the brand consistently across the company, and the templates that are available, as well as where to find them.
Downloads:
Information
Created
Sunday, 10 June 2012 04:34
Changed
Thursday, 30 December 1999 19:00
Version
Size
6.76 Mb
Created by
BrandEBook.com
Changed by
Downloads
3
License
Price