A tr ademar k is a word (Kofein), or a symbol ( ) adopted by Kofein to identify our products and ser vices and distinguish them from those of our competitor s. A tr ademar k is a guar antee of consistency and quality. It assures our customer s that all products bear ing our tr ademar ks are of the same high quality that customer s have come to expect from Kofein.
Kofein Brand Guidelines
It is essential that our tr ademar ks are used proper ly. A tr ademar k can be lost if not used according to proper trademark guidelines. The words “cellophane” and “escalator” are examples of words that were at one time trademarks. If trademarks are improperly used, they eventually become public domain. When a word or phr ase is placed in public domain, the tr ademar k owner loses its r ight to exclusive use of the mar k. Proper use of our tr ademar ks will insure their continued value and usefulness for many years to come.
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